ABOUT US

Brian Sroub

Principal

EXPERIENCE

Numerous leadership roles with all aspects of new products

Intrapreneurial experiences include Procter & Gamble, General Electric, Sony, Hearst and Cleveland Clinic

Entrepreneurial experiences include Silicon Valley start-ups and multiple companies throughout the U.S

MANUSCRIPTS

Author of 3 business books focused on Special Projects

EDUCATION

Stanford University - MBA '85 Boston College - MA '81, Economics, with distinction Boston College - BA '81, Economics & Communications, Summa Cum Laude, Phi Beta Kappa









Invisible Handcuffs

By: Brian Sroub
Release Date: August 2015


Invisible Handcuffs is a memoir that describes the actual experiences in large companies and raw entrepreneurial companies which provide some of the foundation for insights offered by the Sroub Consulting Group. It's a business adventure, non-fiction describing actual events in cubicles and boardrooms of some of the world's best known companies - Procter & Gamble, General Electric, Sony, Hearst, and Cleveland Clinic as well as start-ups in Silicon Valley and beyond, all while raising a young family.

Book, Paperback and Kindle ~ 160,000 words





PDF COMING SOON





Now You're Speaking My Language

By: Brian Sroub
Release Date: Coming Soon


For many organizations, finding the optimal solution is just part of the battle. Getting consensus to implement is another big hurdle to overcome. Even the best projects may receive only lukewarm support if the all-important question of WIIFM - What's In It For Me? - isn't addressed. Everyone the new solution will affect should have an understanding of why it is good for them personally and the organization as a whole. This can be challenging since the answer changes by location within the organization, and crafting familiar answers may involve learning some new concepts like ROI.

Manuscript, pre-edit ~ 10,000 words





PDF COMING SOON





PRODUCT DEVELOPMENT-
THE SMART WAY

8 EASY STEPS USED BY THE PROS

By: Brian Sroub
Release Date: Coming Soon


This manuscript should be on the hard drive of every person associated with new products because it lays out the steps used by successful companies along with illustrations and examples to bring the material alive. First time team members will appreciate the description of the steps that must be followed, and senior management will be provided with a rare holistic look at the new product process.

Manuscript, pre-edit ~ 10,000 words